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Jason Trovela

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Top Stories by Jason Trovela

The trade show market is thriving with 1.6% growth and consumer spending up 3.8% over the past 12 months. With this increase in spending, companies have increased their trade show budget. You might be surprised to hear that just five industry segments make up 65.2% of the total trade show market: 18.2% Consumer Goods/Sporting Goods, Travel and other Consumer Services 18.1% Medical and Healthcare 10.5% Business Services 9.2% Communications and IT 9.2% Commodities/Chemicals (Source: www.ibisworld.com) Out of these major market segments, consumer goods narrowly lead the pack in front of medical and healthcare. What makes this segment so sizeable that it beats out the rest? SelectUSA reports that the United States is the world leader in the consumer products arena. In 2015, the United States consumer goods market was the largest in the world, estimated at $437.8 billio... (more)

Has the Internet of Things Transformed Your Business? | @ThingsExpo #IoT #M2M #Sensors

Common items are becoming "smarter." IoT is making an impact on businesses across the board, including commercial buildings, manufacturing, retail and events. You‘ve probably heard of the Internet of Things by now, and if you haven't, you might be surprised to discover it's likely already made an impact on your life. The Internet of Things, or IoT for short, refers to connecting everyday objects to the internet and allowing them to exchange data on their performance and the environment. By gaining the ability to communicate, common items you interact with every day are becoming ... (more)

5 Ways To Drive Foot Traffic Around Big Events & Holidays

Super Bowl LI is in the books. On February 5th, Tom Brady led the New England Patriots to an exciting overtime, against-all-odds win over the Atlanta Falcons, 34-28. If you spent any time on social media over that weekend, you probably noticed the enormous buzz big events like the Super Bowl generate online. These events are practically holidays, and as such, they create an atmosphere of excitement and camaraderie. It goes without saying that big events call for big celebration, and with any party, someone’s got to be in charge of coordinating and shopping. This is the optimal ti... (more)

Dealing the Winning Hand: How to Maximize the Design of Your Casino

We all have a desire to make it big; it’s human nature. Gambling just might be the quickest way to get there. In today’s world, you don’t even need to visit a casino to find a machine that will take your money; slots are now becoming commonly found in places like airports, gas stations, bars, even embedded in exercise equipment. But, there’s just something about the casino experience that keeps us coming back. The major component driving foot traffic to casinos is the exhilarating allure of the win. As Melissa Price, the Senior Vice President of Gaming for Caesar’s Entertainment,... (more)

Steal the Show: 3 Tips for Maximizing Your Trade Show Exhibit

Trade shows are an excellent investment for increasing brand awareness and generating leads for your business. Even if you’re not on the main stage, it doesn’t mean you can’t be the one to steal the show. In order to grab the attention of passing attendees, your booth should be eye-catching, entertaining, and informative. Follow these tips to maximize the ROI of your next show. Make Your Trade Show Exhibit Pop Trade shows are attended by thousands of people, each interacting with dozens of different exhibitors all competing to be the one they’ll remember. How do you push your br... (more)