Activate the SOLE of your brand.

Jason Trovela

Subscribe to Jason Trovela: eMailAlertsEmail Alerts
Get Jason Trovela: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Jason Trovela

Super Bowl LI is in the books. On February 5th, Tom Brady led the New England Patriots to an exciting overtime, against-all-odds win over the Atlanta Falcons, 34-28. If you spent any time on social media over that weekend, you probably noticed the enormous buzz big events like the Super Bowl generate online. These events are practically holidays, and as such, they create an atmosphere of excitement and camaraderie. It goes without saying that big events call for big celebration, and with any party, someone’s got to be in charge of coordinating and shopping. This is the optimal time for businesses to take advantage of the hype and hold specials for the big day. So lace up; it’s time to tackle the 5 ways you can use big events to drive your business. Create & Maintain Social Media Buzz In order to get people through your door, you have to engage. Big events will alwa... (more)

Buy a Red Door and Paint it Black: How Music Affects Consumer Purchasing In-Store

In our day-to-day activities, music can play an important role in “getting us through it.” A student uses calm, relaxing jazz as a study aide for an exam, while a delivery driver’s head bobs along to “Born to Be Wild” to pass the time on the road, and a retail store use Christmas music to lightly entertain shoppers while they get their holiday shopping done early (or last minute). Music has been proven to have attributional benefits, such as raising IQ levels, relieving anxiety, or promoting a social atmosphere. The effect music has on the mood of its listeners is impactful, whet... (more)